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A land that houses all kinds of religions
India is a country that proudly preaches unity in diversity.
From Kashmir to Kanyakumari
it has a never-ending list of languages spoken.
We can see a unique set of people and a unique culture in every region of India.
At each step
there is an indescribable variety of life.
There are religious people here like nowhere else in the whole universe.
People of numerous religions such as Hindu,
Muslim,
Christian,
Buddhist,
Jain, Sikh, etc.
live here united.
Mother India is home to thousands of castes and tribes.
Beyond all the castes, tribes and religions,
there lies another thought
that collectively brings together the entire
population of India
which is nothing else
but ‘gold’.
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Gold has become a major attraction
or a symbol of wealth nowadays.
From being a source of monetary support to the poor,
to being a status symbol for the rich
and an aesthetic beauty ornament
to people who love dressing up,
gold has attained its own special place.
The first thing a man uses to beautify himself is clothing
and just next comes ornaments.
People normally use decorative items such as broaches,
rings,
chains,
earrings,
bracelets, etc. for personal grooming.
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Precious metals and gemstones
are not just used for jewelry
but can also be used to beautify clothing.
Ornaments are decorative pieces made using
precious metals and gemstones and pearls.
It should be noted that in ancient times
mostly seashell treasures were the objects of jewelry.
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The Indian jewelry has its own
you know from five thousand six thousand years of history
during mahabhart times we've seen people
forget about ladies even James used to a lot of long hara and
bhaju band and big big
tops and hangings and all those those stuffs
so it has now it has been simplified but
still the interest factor in gold has never diminished
and considering Indian culture it will never get diminished since
indian culture is
so much about lot of jewelry and other things
associated with jewelry
In jewelry business the inspiration comes from a lot of people
first and foremost it has to come from family
since it is a family business
it has to come from the head of the family who is my father
so from there it comes from customers as well
and a lot of friends circle who are into same business group
and from family members also from other family members
so that is how we get inspired
about jewelry and the jewelry product.
There are three main purposes of designing jewelry and dressing in them.
One
beauty enhancement;
Two
selfish showcase of wealth
and three
wealth accumulation.
Gold it never reacts with moisture
with atmosphere
and it never loses its luster
and it is very flexible.
You can make it as thin as thin your hair
and you can make it as thin as paper in this one sheet
so it has so many qualities so it is used more in jewelry.
Next to gold it comes silver
silver also has the same properties
but not as flexible as gold
it has it limits
because it oxidize with air and it gets black
but as gold it never gets black it never reacts with any much of other anything
that is why it is very costly.
Ornaments are made vividly which represent the characteristics of different races.
Previously, the design of jewelry was based on the mineral
and metal wealth that could be found in that country.
Today,
export of reserves has been made possible across borders.
Jewelry worn by people
majorly dependant on each country’s
climatic conditions
and the kind of clothing its inhabitants wear.
Religious beliefs,
national practices and cultural influences
have given specific importance to some ornaments.
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Every person needs different types of jewelry
some customers need specific kind of work
so we make according to the order.
There is contemporary jewelry it is newest jewelry
whatever people need
whatever people think they want we make and give it.
But only thing is
when the customer demands certain types any jewelry
for example he needs peacock
first it will be developed in our mind.
We have to construct in our mind
then we have to put it on the gold.
The origins of jewelry are hard to find in the history of the whole world.
The use of jewelry dates back to the Stone Age,
and it should be noted that gold ornaments
were prevalent even before the Bronze Age.
Also, the ornaments painted in the epics of ancient India
are still prevalent today without much of a change.
A few ornament designs depicted in the epic Ramayana,
like, the anklet worn by Sita devi given to Sugreeva by Sriramachandra;
the Choodamani given to Sita devi by Lord Rama
and the necklace ornament (kanTi sara)
presented to Hanuman by Sita devi
are designs that are popularly prevalent
even today in India
and are even called by the same names.
Lord Krishna’s story Shamanthakamani
is also proof that India,
since long, has been known to further beautify ornaments
by decorating them with crystals and gems.
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The art of jewelry is also briefly described in the Manu Theology,
which evolved over two thousand years ago.
In it, penalties for bad hand work or wrong amalgamation
and offensive work ethics are also imposed.
It is said that the gold beads,
which are made of precious crystals and pearls,
are interwoven with colored threads and made into yellow ornaments
with gold and turned into beautiful ornaments.
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The various types of necklaces,
bracelets, bangles,
head accessories, nose pins, braids,
waistbands, etc
have been prevalent ever since.
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The paintings and sculptures seen at Ajanta Ellora,
Sanchi, Barahut,
Amaravati,
Orissa,
Halebidu, Belur etc.
also display the art of jewelry of India.
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Despite being divided into different states for language and geopolitical reasons,
India stands united with the jewelry that Indians wear.
When we look back at the history of the evolution of Indian jewelry,
they distinctively stand out and win hearts by their ornate styling
and varied designs.
The use of Indian jewelry has a rigmarole history.
In today’s changed times,
the use of ornaments and their manufacturing methods
are influenced by socio-cultural and political factors.
As a result,
western countries too have starting pursuing Indian jewelry.
The Indian jewelry pattern has captivated and charmed the whole world.
The use of jewelry in India dates back to five thousand years.
Traces of ancient Indian jewelry have been found in the Indus Valley Civilization.
The earliest ornaments were simple,
made of beads,
threads, and crystals.
Later, the Indus Valley people learned to make jewelry from metals.
In the 16th century,
the Mughals invented the concept of jewelry design
new ways of wearing jewelry.
The Mughals brought new knowledge of using gems and metal for jewelry.
Also, it was in this period that usage of gold ornaments started being considered
as a symbol of social status.
India was the world's leading exporter of gold pearls during the Mughal era.
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Mughal's
when they ruled India
they started this Meenakari and Kundan work.
It is a
there Tradition.
Temple jewelry is nothing but it
state's in it's name only
it has originated form Temple it self.
So the Designs inspired by
temples all around Karnataka and Tmilnadu
so whatever the carvings
and the God and Goddesses they have carved
we have seen it and we have replicated it on Gold
so it is part of our Tradition
the temples and everything so it has come like that temple jewelry.
India was also the first country to initiate diamond mining.
The first mines were on the banks of the Godavari River near Hyderabad.
The use of diamonds was more diverse.
Diamond dust was used for enemy destruction and even suicide.
Indian history has stories of diamonds being blessing and curse.
One such story is of the ‘hope diamond’.
It is believed that Lord Rama created it from the eye of Sita’s effigy
and those who attempted to touch it would be executed.
After marriage
you need some specific signs thats she's married
so these are all the signs
instruments used by our ancestors
to state that
this woman is married you have no rights to see her or talk to her or anything else you can think like that.
The toring it is actually
Acupuncture so
to keep her anger in control so they use the toring
and Mangalsutra is to remind her that she married
she is wearing that pendant all the time.
So whenever a girl is getting Married
his Father whatever his savings or what ever it is
he just gives it in form of gold and silver because it's precious
and it never loses its cost.
It will help her in future also that is why
we use gold and silver most.
Indian ornaments comprise a domestic style
and efficient craftsmen from Russia and European countries
used to collaborate to make them.
Later, as the European influence grew,
the jewelry styles of the 19th and 20th centuries
started getting adapted accordingly.
Eventually, Cartier,
Lacloche Freres,
Chaumet, Van Cleef and Arpels, Melerio
who were known for their jewelry design,
began their own traditions.
Cartier used to send his designs of stone jewelry to the Indian Maharaja
who was greatly inspired by Paris.
Cartier's famous Tutti-Frutti style
was inspired by South Indian flowers.
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History and traditional jewelry
is the model for the diverse forms of Indian jewelry that we see today.
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Jewelry dealers from India and abroad
have diligently maintained the glory and originality of jewelry
through today's major designs.
The Indian jewelry tradition is interesting for a variety of reasons.
Indians utilize gold jewelry to highlight their beauty.
Gold is also considered a measure to highlight and showcase one’s wealth,
dignity and prestige in Indian society.
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Gold and silver are not only precious metals in India
but are also considered sacred.
Gold and silver is considered sacred in India.
There are a lot of reasons
few reasons what I know is one is because
they pray gold and silver, is a form of Lakshmi.
Since they give us Lakshmi in a form of currency
we give them Lakshmi in the form of gold and silver
and hence gold and silver is always
it's kind of during crisis times
gold and silver always help's every family.
Irrespective of whether their situation is good average or very good.
Even the best of the person's needs money
during emergency time at the time of crisis also gold and silver
act's as a godess Lakshmi
and helps people come out of there issues and problems
and there are lot of festivals which is connected to it especially Dasara Navaratri
Lakshmi puja Deepavali
Lakshmi puja agine
there are Asha Lakshmi so
there are a lot of silver ornaments and articles that are also derived from
you know Lakshmi. Basically
they pray,
gold and silver, Indian people pray gold and silver
because that raises them from the economical background what they are.
Suppose the over a period of time 20-25 years they buy a lot of Gold
and today because of gold their standard their status has gone sky high.
This is also one of the reasons that
Indian households buy gold or silver jewelry on auspicious days
like Akshaya Tritiya
and Dhanteras.
Terms such as ‘sthree dhan’
which mean female wealth
have also been coined here.
In India,
it is customary to gift gold jewelry to women on their marriage
as a way of providing financial security to the woman
who is starting a new life.
In the Vedic Hindu tradition
gold is regarded as a symbol of immortality.
Ancient Hindu texts refer to the origin of human life as Hiranyagarbha
or the womb of gold.
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Navaratna
Nine Gems in Indian Jewelry
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The concept of Navaratna
was derived from the amulet of nine gems worn by the Maharaja or the Emperor.
The use of nine precious gems
symbolizes the power of nine Hindu deities.
Since India is all about its tradition and culture
so a lot of thing is
interconnected with each other.
For instance I would like to say astrologists is interconnected with jewelry.
How I will tell you
suppose people go by their names or zodiac signs
but each zodiac sign they have a different kind of a stone which will
enhance and make their life prosperous and peaceful.
For example my date of birth is October 24th so
my zodiac sign is Scorpion for Scorpion I wear Red Coral
and after wearing Red Coral
I found you know I believe find
my life becoming more peaceful as well as I'm becoming prosperous each and everyday.
It's all belief.
Only if you believe you can
even
we have never seen God but we have believe in our hearts that God do exist.
The same way the small tablet can heal the entire body.
That is how even small stone
has an impact full approach in our life.
It all depend's on the belief.
That is how and in jewelry market lot of people come
for particular stone's and diamond's which
we also help them buy proper diamond for their name and zodiac sign.
Which will enhance their life and
make them more prosperous as well as
give better piece of mind in their life.
That is how stones and diamonds are a
very much connected with gold jewelry.
Suppose people want pearl and they want in a ring.
So we can make a pearl ring out of it or people have want diamond set
so on their necklace or long heart
and particularly earrings as well as ruby which
they want ruby into the earrings or hanging's or tops.
So all these things a
has an important role to play in Indian culture.
The nine gems collection includes diamond,
emerald,
ruby,
pearl,
yellow sapphire,
blue sapphire,
cats eye,
coral
and red zircon.
Wearing this has been understood as the domination of a ruler connected with divinities.
History of Indian Jewelry and its Origin.
The background of Indian jewelry takes us thousands of years back in history.
around 5000 years ago,
a strange curiosity developed in people in decorating themselves with jewelry.
Ever since the evolution of mankind,
women and dressing up have never been two separate entities.
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It is very rare to find a woman in India who does not like to dress herself with jewelry.
In India,
jewelry doesn’t just possess traditional and aesthetic value
but is also a source of security during financial crisis.
The amount of jewelry owned by a woman is indicative of her status
and the wealth in the name of that woman.
Jewelry industry is
all about women.
90% percent of the jewelry what we have is
for woman.
Only 10% percent is for men. So
if more women
wears lot of gold and other silver ornaments
that is how our business is run.
For example men like
cars and watches and bikes
and stuff like that but women are
more prioritized towards jewelry.
Especially
they have inner competition between one woman
one woman has competition with another woman
how what kind of jewelry they have
and suppose if they go for an wedding they want to wear lot of jewelry and
show there status their standards that is how
jewelry
plays a very important role in
standardizing a women.
Without jewelry
and with just an outfit
women is incomplete.
So basically women with a good outfit
traditional outfit that is
and proper jewelry makes women more pretty, more beautiful and more glamorous.
Jewelry also plays an important role in highlighting beauty
in a variety of popular dance forms
such as Kuchipudi,
Kathak
or Bharatanatyam.
Classic dancers showcasing various dance forms
are presented with exquisite ornaments.
There are a number of items that an Indian woman adorns as jewelry
and a jewel has been made to adorn every part of her body.
The tradition of decorating oneself with
ornaments has gained even more vigor in modern times.
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The art of creating intricate
tasteful jewelry with patience
has been a part of India throughout its history.
The patronage of rulers and artists towards this art
has helped enhance the beauty of Indian jewelry further.
The jewelry adorned by Indian women
is not limited to any particular stone,
but always shows variety in it.
Jewelry made of various precious and semi-precious stones such as emeralds,
pearls,
diamonds, rubies,
sapphires etc.
have been used since ages.
The various ornaments created in India
are not only aesthetic
but also cater to the religious needs.
Not only human beings
but formal ceremonial decoration of Gods and Goddesses,
elephants, cows and horses
is also done using gold jewelry.
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In India,
women realized the importance of jewelry in their life right from their birth.
Some jewelry like mangasutra,
nasal ring and toe ring
are an integral part of married Indian women.
Since ancient times,
the tradition of jewelry gift-giving has continued.
At the time of their wedding
jewelry given to Indian women is known as 'Stree dhan',
which denotes women's wealth.
Although there are many variations in jewelry design
adorned by women from different states of India,
mangtika, earrings,
nasal rings, necklace,
mangasutra, and bangles
are some basic ornaments adorned by all the women in India.
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India’s importance in the global silver jewelry market.
India is an exporter of silver jewelry and silverware.
Greater demand for silver is seen from the United States and the Middle East.
Silver export companies in India are trying to expand to the Chinese,
Russian and Australian markets.
India is the third largest producer of silver jewelry.
The popularity of silver in India is lesser when compared to other precious metals
such as gold and platinum.
Silver jewelry in India is currently gaining popularity
not only because of its low prices,
but also because of its numerous designer stores and jewelry designers.
These new-age designers create a new
and trendy look for silver jewelry and gift articles.
Surveys conducted in this regard
say that young people are beginning to appreciate silver rather than gold.
Indians love jewelry items such as earrings,
necklaces, toe-rings,
ankles, rings.
Therefore, there is a considerable demand for silver in the country's jewelry sector.
Different states of India have different preference for silver.
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Silver anklets and silver toe rings are
considered as bridal jewelry for the people of North India
and some states in South India.
Likewise,
giving silver coins as token of love
or returned gifts is considered auspicious in Indian weddings.
Jewelry is deeply rooted in our tradition.
Indians use jewelry to decorate themselves.
Gold and silver have played an important role in Indian households ever since.
These precious metals are considered auspicious
(Shubha)
in the country
and are also worshiped in many cultures of India.
They bring prosperity and good luck to the wearer.
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The sales in India boost up for at least minimum 5 times
when the festivals of Navartri, Dasara
Deepavali Danterus and akshaya truthiya comes
because it is very auspicious.
People do buy a lot of gold and silver every year
in these functions and over a period of time.
They have so much of gold that you know it
its value increases 3 times or even 4 times for that matter. For instance
when I started coming to jewelry business the gold rate was 400 rupees per gram.
Now today it is almost I think 5000. So it is
into 10 times.
So gold and silver
in Indian culture people
prefer buying it. Because one is because of tradition.
Two is because they want to show more standards like
more the gold better the standard of living
and hence Indian culture has more value for gold and silver.
Other precious resources such as diamond and platinum are given more value.
Platinum is more expensive than gold because it is a rare metal.
A wide variety of diamonds with different prices are available in the market.
Platinum and diamond jewelry are highly popular and valued in the world market.
In India,
the price of platinum and some diamonds are higher than gold and silver.
On the other hand,
platinum is not considered reliable in India
despite being a metal much rarer than gold.
Its price is higher than that of gold in India
and is an equally good investment.
Even people who understand its value hesitate buying it.
It is mainly used for industrial purposes.
The use of platinum and diamond is limited to
urban areas of India,
especially the metro cities.
Platinum is said to be an emerging tool of investment in India.
Its market mostly comprises the young and developing generations.
Everyone has gold and silver;
be it the elderly or young,
rich or poor,
rural or urban;
everyone has the desire to own gold and silver.
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Indians generally prefer gold and silver when compared to diamond and platinum.
Yet, on a deeper comparison,
the liking for diamond studded gold
ornaments is greater than that for plain gold jewelry.
As gold and silver prices have soared in recent times,
people are gradually turning to buying diamond and platinum.
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In prehistoric times,
man learned to make tools from stone
and also learned to rub one stone to another to make fire.
He realized that stones could work in many processes
and that they had different hardness.
History records the cutting of natural stone for
tools and decoration in all ancient civilizations.
Beads, scarabs, amulets, seals and bowls were also cut from stone.
The German city of Idar-Oberstein
became the world's gem-cutting capital.
According to historical records,
in the late 14th century
miners began sculpting sculptures in the small towns of Idar and Oberstein.
The actual history of the industry out there
predates its existing records.
Motorized mining operations began in the late 1400s
to excavate stones in and around the towns,
creating a demand for gem cutters
and allowing people to migrate to the area.
By the early 18th century
there were about 15 gem cutting shops.
This number had doubled by the early 19th century.
German immigrants found large agate reserves in Brazil.
By the late 1800s,
there were more than 150 gem cutters in Idar-Oberstein.
The most unique aspect of Indian heritage
is its one of a kind jewelry.
Rich and diverse as the culture and traditions of the country,
its ornaments are equally diverse,
representing the skill and
elegance of many different regions.
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Kundan ornament is a piece of glass
which is added onto the gold base metal.
It is popular among the royal families of North India
and is said to have originated in Gujarat and Rajasthan,
which later flourished during the Mughal era.
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In Rajasthan,
lacquer or lacquer jewelry is very versatile.
One of the most popular pieces of jewelry in this form are bangles.
Glass beads, mirrors and decorative wires are
also added to increase the lure of this jewelry.
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Meenakari
This is another style of jewelry that has originated from Rajasthan.
It is the most sought after bridal jewelry in North India.
Raja Maan Singh of Jaipur
is credited with promoting and encouraging practice of this art
during the 16th century.
This style is exemplified by the coating of grooves and carvings with colored enamel.
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Pachikkam or Pachi ornaments
were once favored by European royalty in the 16th century.
It elaborates on the Stone Age
using uncut diamonds and other semi-precious stones on a silver metal base.
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The corona virus has crippled not only India but the entire world.
Like many businesses,
the jewelry industry too has been hit hard
with ceremonies and weddings getting postponed
to few months ahead.
Major jewelry brands were hopeful that there would be open opportunities for business in 2020.
Production, supply and exports were expected by the end of the year.
However,
the corona virus was lethal
and turned all the possibilities upside down.
The availability of 6 to 10 carat diamonds
and the trade of high quality chunky jewelry
popular in the Middle East have fallen.
Many businesses have lost their profitability.
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The jewelry industry has seen a worldwide decline due to the corona virus.
But the retail industry has seen no noticeable decline in stores.
Despite the ongoing marriages, mass shopping has stopped.
While the businesses are navigating their financial challenges,
the impact of the coronavirus on the gems and jewelry industry still prevails.
Technically, while mining rough diamonds are predominantly high,
the price of polished diamonds in the market is negligible,
leading to significant gaps.
Therefore, entrepreneurs are already suffering huge losses in the Asian market.
The ongoing trade war between China and the US has
further contributed to the decline of the diamond business.
In Hong Kong, half of the city's riots in 2019 have resulted in losses.
With China and Hong Kong
accounting for 25 to 30 percent of the world's diamond usage,
trade has witnessed a major downturn.
These factors,
combined with COVID-19 at the beginning of 2020,
have had a profound impact on business operations.
As a precautionary measure,
the government has encouraged citizens to postpone marriages.
Being dependant on prospective weddings,
these covid preventive measures
taken by the governments of the three major centers of the diamond market,
China, Europe and the US,
have dimmed the shine of the gems and jewelry industry.
Starting 2021,
the industry is likely to see a steady pace from China to the US,
with prices not affected by supply
despite April, May and June to be a bottleneck for supply throughout.
It is predicted that the price of small stones will remain more or less unchanged,
but stones larger than five carats could experience pressure selling.
Demand for goods is expected to increase substantially
as operations are likely to resume in full volume,
towards the third quarter of the future budget year.
While the first trimester might be ineffective,
the second trimester is believed to be flourishing.
Therefore, demand could increase manifold in the third quarter
and reach attractive sales by the end of the fourth quarter of the financial year 2020-21.
While businesses are eagerly waiting for the curve to flatten,
this critical time can be used to legitimately devise
a corona virus action plan and implement it in the days to come.
While the industry is facing big losses,
the need for time and measures for sustainability in the long run
shall be driven by a well-crafted plan.
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